I have a personal obsession with the 1940s, the history, the war, documentaries pertaining to ANYTHING involving that period of time and of course, the fashion, the makeup and how creative women had to be in order to make themselves feel and look beautiful while working extremely hard in the war industry, raising families and trying to keep their emotions stable . Can you imagine?? Your whole world, changing over night.....wow!
Due to war rationing, women had to get innovative with their cosmetics and even ended up using BOOT POLISH as mascara! Our line of Faux Lashes are called "Better Than Boot Polish" Faux Lashes for a reason! :)
In fact....MUCH of what you see in our branding, both in the mens and womens line of product, is based on WW2 slang, including our line of Shimmer Eye Pigments! Each and every colour is named after a WW2 slang word or phrase!
Looking through our site it is easy to see how much of our passion for the 1940s has been infused into everything we do!